Marketing Consultant EMEA (Job Code: IEE/UT&C/MARCOM)
Job Location: London, UK
Summary
The Marketing Consultant EMEA will work closely with the Utilities & Telecom and Content sales teams for EMEA, practice heads for Telecoms, Utilities, and Content, as well as with the Marketing Director EMEA. This person will take responsibility for the assigned duties, working both independently and as an integral part of a multicultural team. The overall objective is to implement various regional marketing initiatives, thereby enhancing the Infotech brand and business performance in the UT&C business units.
Role Description
- Research, plan and prepare trade shows and other events, attending shows as necessary
- Nurture customer relationships through targeted events
- Manage UT&C marketing activities in Salesforce.com
- Obtain and edit messaging from delivery teams as needed for regional and event-specific use
- Marketing collateral and graphics development and distribution:
- Customise/localise global collateral for EMEA
- Develop collateral for specific events or other regional use in conjunction with regional and corporate marketing
- Branding and creative projects
- Regional communications, including news articles, internal and external newsletters, as well as press relations in conjunction with European PR agency
- Customer testimonials for use in corporate video, communications, collateral, etc.
- Marketing support for key sales pursuits
- Webinars: organisation and support for Infotech-sponsored webinars; manage follow-up for leads/contacts gained
- Digital marketing and social media initiatives
- Support regional content and localisation for global homepage
- Manage external agencies that conduct various lead generation activities (webinars, mail campaigns, telemarketing, etc.)
- Annual budget review and planning
- Requires close cooperation with colleagues across Europe, USA and India
Reporting
This position will report to the Marketing Director EMEA in Germany.
Requirements
- 3-4 years overall marketing experience in a global technology and/or services company
- Demonstrable experience in messaging, positioning, content and creative development
- Exceptionally strong English writing and grammar skills; fluency in an additional major European language a strong plus
- Excellent verbal communication skills
- Ability to successfully work on a multinational and multicultural basis
- Self motivated and willing to travel within Europe occasionally as necessary
- Strong organisational and project management skills
- Ability to work both independently with minimal supervision and as part of a team
- Experience in telecommunications or electric utilities industries desirable
- Bachelor’s degree or equivalent in marketing or business administration or equivalent professional experience
Interested candidates should send their résumés (mentioning job title in the subject line) to: chandrakanth.gaddam(at)infotech-enterprises.com.
